Key Information

Pelican Partners Affiliate Program: Complete Review

Introduction

Pelican Partners is an established gambling affiliate program that has been operating since 2015. Over the years, it has built a reputation as a reliable choice for webmasters, SEO specialists, and traffic arbitrage experts looking to monetize gambling traffic. With a strong focus on transparency, timely payments, and flexible commission models, Pelican Partners has managed to attract affiliates from both Europe and the CIS region.

What makes this program stand out in 2025 is not only the competitive RevShare percentages but also the tailored approach to different partners. Whether you run a casino review website, invest in paid media, or build communities on social platforms, Pelican Partners provides the tools and support to help scale campaigns effectively.

In this review, we will break down how the affiliate program works, what commission models are available, and why many partners consider it a trusted option in the gambling niche.

How the Pelican Partners Affiliate Program Works

At its core, Pelican Partners offers three main earning models: RevShare, CPA, and Hybrid. This flexibility allows affiliates to choose a structure that best matches their traffic type and long-term goals.

RevShare Model

The revenue share model is the primary option most affiliates start with. Pelican Partners typically provides a RevShare rate ranging from 30% to 60%, depending on performance, player quality, and the amount of traffic generated. In some cases, new affiliates are offered a trial period with an increased rate, making it easier to test campaigns and measure profitability before scaling.

A major advantage of RevShare is that it rewards affiliates for the entire lifetime value of referred players. For those who focus on SEO traffic or build strong communities, this model often proves to be the most profitable in the long run.

CPA and Hybrid Deals

For partners who prefer fast payouts and immediate ROI, Pelican Partners also offers CPA deals on request. The cost per acquisition is negotiated individually and depends on the quality of traffic and the GEO being targeted. This model is attractive for affiliates running paid ads, as it reduces the risks of long-term fluctuations in player activity.

The Hybrid model combines both RevShare and CPA, allowing affiliates to secure an upfront payment while also benefiting from the lifetime value of their referred players. This is particularly useful for experienced media buyers who want to balance quick cash flow with long-term growth.

Commission Tiers and Flexibility

Commission rates are not fixed — they can be increased based on the volume and quality of traffic. Affiliates who consistently deliver high-value players may negotiate exclusive terms, including higher RevShare percentages or custom Hybrid structures. This adaptability makes Pelican Partners appealing for both beginners and experienced affiliates who want to scale their operations.

Payments and Terms

One of the key factors affiliates look at when choosing a gambling affiliate program is the payout policy. Pelican Partners has positioned itself as a partner-oriented network with clear and predictable conditions. Payments are made twice per month — typically from the 1st to the 5th and from the 16th to the 20th. This bi-monthly schedule allows affiliates to maintain stable cash flow, which is especially important for media buyers running paid campaigns.

The minimum payout threshold starts from $20, which makes the program accessible even for beginners who are just starting to send their first conversions. Payment methods include bank transfers, e-wallets like Skrill and Neteller, as well as cryptocurrency. This diversity of options ensures affiliates from different regions can withdraw funds without unnecessary delays or restrictions.

Another important point is transparency. Pelican Partners is known for providing affiliates with detailed statistics on conversions and player activity. Reports are updated regularly, which helps track the effectiveness of each campaign and optimize traffic sources more efficiently.

Marketing Tools and Support

The success of an affiliate often depends on the quality of marketing materials provided by the network. Pelican Partners offers a wide range of banners, landing pages, and localized creatives. Affiliates can request tailored promotional content to match the specifics of their GEO or traffic channel. This flexibility is particularly valuable for those working with social media or native advertising, where custom creatives often outperform generic banners.

The affiliate dashboard is designed with usability in mind. It provides real-time insights into clicks, sign-ups, first deposits, and revenue generated. For advanced users, tracking parameters and postback integration are available, making it easier to automate reporting and connect with third-party tracking platforms.

Customer support plays a big role in the overall affiliate experience. Pelican Partners assigns dedicated account managers who can assist with technical questions, campaign strategy, and deal negotiations. Having direct communication with a manager is crucial for affiliates scaling paid traffic, as it allows them to adjust terms quickly and maximize ROI.

Brands and GEOs

One of the strengths of Pelican Partners is its portfolio of brands. The program promotes several online casinos that have strong recognition in different markets, which makes it easier for affiliates to convert traffic. Among the key brands promoted through the network are projects that appeal to European and CIS audiences. These casinos are optimized for retention, offering a wide variety of games, loyalty programs, and regular bonuses to keep players engaged.

From a geographical perspective, Pelican Partners works effectively in Europe, the CIS region, and parts of Latin America. Affiliates are free to test traffic from other GEOs, but results may vary depending on player value and payment preferences. Certain markets are more competitive, but they often deliver higher lifetime value players, which benefits affiliates working on RevShare models.

It is also important to mention traffic restrictions. While Pelican Partners accepts a broad range of sources — SEO, PPC, social, native ads — it has strict rules against spam, incentivized traffic, and misleading promotions. Affiliates are encouraged to maintain ethical marketing practices to ensure long-term cooperation.

Pros and Cons

Every affiliate program has its strengths and limitations, and this network is no exception. On the positive side, affiliates value the high RevShare rates that can reach up to 60%, flexible CPA and Hybrid deals, and a reliable payment schedule. The minimum payout threshold is low, which makes it accessible even for small publishers testing new traffic sources. Another advantage is the broad selection of promotional tools and the availability of dedicated managers who are ready to assist with optimization and strategy.

On the other hand, some affiliates point out that CPA deals are available only on request, and terms vary depending on traffic quality. Competition in certain GEOs can also be intense, requiring more resources and testing to achieve solid results. Finally, restrictions on spam and incentivized traffic, while fair, can be limiting for those used to more aggressive promotion methods.

Effective Strategies for Affiliates

To succeed with this gambling affiliate program, partners should start by analyzing their traffic type and choosing the right model. For those who focus on SEO and organic content, the RevShare model remains the best option, since it monetizes casino traffic over the long term. Media buyers who work with Facebook Ads or Google Ads may prefer CPA or Hybrid deals to ensure faster returns while testing different GEOs.

When approaching casino traffic monetization, affiliates should pay attention to localization and tailor creatives to the audience. For example, players in Europe may respond well to bonus-driven banners, while CIS users might prefer clear registration flows and transparent deposit offers. Testing multiple landers and creative formats is the fastest way to identify what converts in a specific region.

Another tip is to leverage the referral system, which allows affiliates to earn additional income by inviting other webmasters to the platform. This can serve as a passive revenue stream on top of the primary campaign earnings. For those scaling larger budgets, negotiating custom commission tiers can significantly boost profitability.

Why This Program is Trusted

Many affiliates describe this network as a trusted affiliate network due to its consistent payouts, responsive support, and clear rules. Unlike some smaller operators, it provides transparent statistics and ensures that partners know exactly how their revenue is generated. In the competitive world of gambling affiliate program 2025 options, reliability is often more important than flashy promises.

The combination of strong casino brands, multiple GEO opportunities, and high commission RevShare structures makes this affiliate program a practical choice for both beginners and experienced marketers. It balances risk and reward while giving affiliates the tools they need to grow.

Conclusion

In summary, this affiliate program stands out thanks to its flexible commission models, detailed reporting, and strong support team. While competition can be tough in certain markets, affiliates who approach campaigns strategically and focus on quality traffic are well-positioned to succeed. For anyone exploring new opportunities in gambling affiliate marketing, this network deserves serious consideration in 2025.